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About Us

On an average foggy San Francisco day, while bored at her cubicle, fashion designer Martha Duerr called out to whoever would listen, “Pottery! I want to learn pottery.” To which only one lone, curious voice rang out from an adjacent desk. “Me, me too. Let’s pottery.” It was merchandiser Naomi Gassel. The courting process had begun. With weekly after work dates and an illustrious but short lived ceramics career, Naomi and Martha became not only pottery partners but fast friends. Together, they created this:
(shaka mug)      
Pali Swim is their second, more successful collaborative venture. Pali Swim is a swim, surf & chillwear brand based in San Francisco, California. Their first collection of expertly crafted, actively minded swimwear launched in Spring 2016 and is made in Northern California.

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