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Pali Swim is a sustainable swimwear and lifestyle brand that never compromises style for functionality, affordability and fit for people of all ages and body types. Pali Swim is made to move. To swim, surf, and sip a Mai Tai in. We use recycled fabrics (like old fishing nets and repurposed nylon) to expertly craft and create durable designs because we believe in doing everything we can to continue swimming in the places we love.


The People

Merging ready to wear details and surf- inspired silhouettes, Pali Swim is a true collaboration of its co-founders. Hawaii- born Martha Duerr and native New Yorker Naomi Gassel met while working in design and merchandising at Levi Strauss & Co. On regular trips to brave San Francisco’s chilly beaches, they repeatedly found themselves discussing the lack of swimwear that looks as good as it performs. By combining metropolitan savvy with tropical ease, Duerr and Gassel created Pali Swim so that anyone can feel beautiful and comfortable in the water.



Pali in the USA

We are proud to design and make Pali Swim locally in San Francisco, California. Not only does this cut down on the carbon impact of overseas shipping, it makes it way easier for us to ensure our swimwear is made with aloha.


Swim, surf, boogie or chill 

We spent months developing and wear-testing actively minded swimsuits that are just as durable in the water as they are out. We double line our suits with self-fabric for added comfort, use adjustable strapping where possible, and add elastic in key points for extra security. Basically, whether you are paddling out, chilling out or telling your kid to get out, we want you to feel comfortable and covered.


Taken with a green of thought

From recycling packaging materials to minimizing how many samples we make each season, we strive for sustainability in all aspects of what we do. Which is why, in 2018 we are transitioning our core fabric to a sustainable nylon made with Econyl® - 100% regenerated fiber from post-consumer materials. This recycled fabric is chlorine and oil resistant and offers UPF 50+ protection.

She put the lime in the cocollab.

Every season the Pali Swimteam collaborates with some of our favorite artists to make one of a kind creations. We work with natural dyers, illustrators, photographers, graphic designers and craftsmen who also believe in the chill-fashion movement. 


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